Full side-by-side pricing table for every major AI image and video generation model in 2026. Compare DALL-E, Flux, Midjourney, Runway, Kling, Sora, Pika, Luma and more — free tier, API access, and cost per generation.
The AI generation market has fractured into dozens of models, each with different pricing structures — some charge per image, some per second of video, and some use monthly subscriptions. This guide cuts through the noise with a single reference table for both image and video models.
API-based models range from $0.003 per image (Flux Schnell) to $0.12 per image (DALL-E 3 HD 1792px). Subscription models like Midjourney blur the comparison since the effective per-image cost depends on how many images you generate per month. If you generate fewer than 200 images a month, Midjourney Basic ($10/mo) may be cheaper than any API. Above 600 images, Flux Schnell costs just $1.80 total — less than any plan.
Video pricing is billed per second of output. Luma Dream Machine leads at $0.017/sec. Runway Gen-3 Turbo follows at $0.025/sec and is generally faster. Kling's pricing looks competitive but minimum 5-second billing inflates the cost of short clips. Sora is subscription-only with no programmatic API — unsuitable for production pipelines.
Free tiers in 2026: Stability AI gives 25 free API images per month. Ideogram offers 10 images per day on its free plan. Luma Dream Machine gives 30 free video generations to new accounts. Runway gives 125 credits on signup. Pika gives 250 credits monthly on its free tier. Kling includes 66 credits per month free.
If you need to automate image or video generation — for e-commerce, marketing, or SaaS — API access is essential. Midjourney and Sora are subscription-only with no API, which rules them out for automation. DALL-E 3, Flux, Luma, and Runway all expose clean REST APIs suitable for production integration.
AI generation costs dropped roughly 5x over 2024–2026 as compute efficiency improved. Flux Schnell at $0.003/image is already approaching commodity pricing. Video generation is still expensive compared to image generation but has fallen from $1/second to under $0.03/second for Turbo models. Expect video costs to continue falling as more providers enter the market.